India needs daughters for making rotis? Regressive PSA meets the wrath of social media

Commentary and Criticism: Originally written in May, 2018 It is seldom that an advertisement adorning an unnamed wall of an unidentified city in India can set off a furious debate on digital platforms. However, that’s exactly what happened in the last couple of weeks in May 2018 as the hashtag #BetiBachaoRotiBanwao was introduced by the…